Investigating and designing for how people might best encounter and interact with a service, often digital. This could focus on specific points of contact or encompass someone’s wider ‘journey’ as they experience a brand’s offering.


I’m a British Executive Creative Director and Service Design Lead. I help brands find better ways to connect with people, using brand strategy, creative ideation, design thinking and copywriting.



One of Grolsch’s strengths (apart from the taste) is its highly recognizable bottle design. We made the Swingtop the hero of our campaign, which targeted a younger audience while introducing unusual and entertaining ways to get at the beer inside.


This sports compression wear company had two challenges. To introduce their AW’18 season while appealing to a more balanced gender mix of customers. Second, they needed to launch the new version of their core product, DNAmic Ultimate, to hard-core athletes.


A craft brewery in the UK had plans to develop a new kombucha drink. However, they missed everything else to go with it. We defined the name, proposition and visual style that has helped introduce Kinoko to health conscious folks across the UK.


For a long time, Penguin has been the leading publishing house in the UK. To reinforce its position, we developed a poster campaign to remind readers how important literature is to the brand and the company.


We’ve been regularly looking for ways to get more people to donate to this charity fighting blood cancer. That could be financial or by registering as a potential stem cell match. Solutions have ranged from refinements to UX flow or content marketing opportunities.


This historic cosmetics company wanted to engage more effectively with customers in-store. We developed an iPad app that sales assistants can use to help women plan their colour profile and choose the right make-up. Additional content included training tools and tutorials for Max Factor sales reps.



This UK-based pharmaceutical company had been through a financial restructuring and management overhaul. As part of a brand refresh, we were asked to develop the global platform to drive a mergers & acquisitions strategy at global and local level.


As well as producing creative communications aimed at potential customers, we were also asked to help attract and onboard new employees. The result was an Employer Brand approach to job postings and an iPad-based onboarding tool with short tasks that brought the values of the brand to life.


flybmi has been successful as a business carrier but had the ambition to serve the leisure market too. A fresh visual style was developed around a new proposition. A mobile-friendly booking site was the first to benefit, with digital marketing following shortly after.


As well as inconsistencies in their naming architecture, Hampden’s visual identity and communications were looking dated. On and offline touchpoints were overhauled based on a new brand purpose, which now gives them a unified voice across the whole group.

danone Aptastore

Danone’s Nutrilon and Aptamil brands were looking to increase visibility in the Chinese market. Appealing to mums and dads who look for authentic baby formula, we developed a dedicated e-commerce platform from which they could order genuine, trusted products and have them shipped directly to their door.


As a leading game studio, Guerrilla's brand and website needed to keep pace with an evolving industry as well as developments in design and best practice. The launch of a new game franchise and the acquisition of a studio in the UK was the perfect opportunity to bring them up to date. Our solution does justice to their stunning work, highlights their strong, independent personality and helps attract the best people in the industry.